How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

Stanley Just Launched its Viral Tumbler in New Colors, Only at Target

Toward Sustainable Wearable Electronic Textiles

Sustainability, Free Full-Text

FOMO Marketing Success: How Stanley's Quencher Tumbler Catapulted the 110-Year-Old Brand to $750 Million in Annual Sales, by Aditya K., Jan, 2024

What I Learned From the Latest Stanley Cup Craze Carol Schroeder - Gifts & Decorative Accessories

The Marketing Lesson From the Stanley Cup Craze

The viral transformation of the Stanley cup: what retailers can learn

The Calgary International Film Festival kicks off today — amid an industry that has changed a lot in 20 years

A $45 Stanley water bottle is everything that's wrong with America right now : r/Anticonsumption

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

Stanley's Marketing Strategy: Unlocking the Viral Stanley Quencher Success

How a 40-ounce cup turned Stanley into a $750 million a year business, mug stanley